05.04.2021
How we did a full market, competitors, and audience research for the crypto exchange
Last month AroundB team finished marketing research for the brand new crypto exchange, which will be released in 2021. The global research included a deep dive into the crypto exchanges market, learning the audience, dividing it into segments, and determining TA avatars. The results of the research would help to write user stories, build a full journey map, and give…