Our Blog

All the most current news and events of our creative team

How to build a buzzing community for crypto startups
10.05.2021

How to build a buzzing community for crypto startups

Every successful project requires a dedicated community built around it. This concept has become an integral part of any marketing strategy, especially within the crypto industry. While the main idea with any crypto project is to deliver a technically impressive product and immaculate code, the main value to it is the community. It’s the community that gives it the edge…

How to build a marketing content strategy for your project
27.04.2021

How to build a marketing content strategy for your project

All crypto projects are living and developing mostly with Social Media Marketing. Social networks is the major tool in marketing plans for each crypto project, start-up, DeFi, NFT project. And Content is a King in this kingdom. So today our blog post is about how to build a content plan, why do that, and how to make your content catchy,…

The world’s first NFT conference coming soon.
26.04.2021

The world’s first NFT conference coming soon.

We’re pleased to announce our next online event The Conference.NFT. Date: June 17th, 2021Place: OnlineTime: 12 pm – 6 pm CETOrganized by: AroundB, the creators of The Conference. Exchanges. So, what’s all the fuss about NFTs? NFTs (also known as non-fungible tokens) have become so popular it is impossible to resist learning something about them. Demand for NFTs is continuing…

Types of media content or not by press release alone
19.04.2021

Types of media content or not by press release alone

Imagine you are launching a new project, building up a marketing and PR strategy to promote your brainchild, or writing your first media articles. What kind of content would you consider creating? This must be a press release.  It is by far the most popular and probably the most old-school type of content to be published both on the internal…

How we did a full market, competitors, and audience research for the crypto exchange
05.04.2021

How we did a full market, competitors, and audience research for the crypto exchange

Last month AroundB team finished marketing research for the brand new crypto exchange, which will be released in 2021. The global research included a deep dive into the crypto exchanges market, learning the audience, dividing it into segments, and determining TA avatars. The results of the research would help to write user stories, build a full journey map, and give…

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