At AroundB, we don’t just organize events — we craft experiences that spark conversations, build communities, and drive real business results. From global blockchain summits to intimate networking evenings, our event strategies are designed to deliver more than just pretty lights and fancy name tags.
In this post, we’re giving you a peek behind the curtain to show you exactly how we develop event strategies for our top clients — and how we can do the same for you.
Step 1: We Start With Strategy, Not Logistics
Before we book a single venue or design a single badge, we dive deep into the “why” of your event.
- Are you launching a product?
- Building brand awareness?
- Looking to connect with investors?
- Or do you simply want to gather your community IRL?
Your goals shape everything — from the guest list to the speaker lineup, from the vibe of the event to the KPIs we’ll measure. Strategy first. Always.
Step 2: Right Format, Right Market
We don’t believe in one-size-fits-all events. What works in Singapore won’t fly in Lisbon. A side event during a big conference week is very different from a solo spotlight event. That’s why we:
- Analyze the market dynamics of your target audience
- Research the local event culture and expectations
- Match your message with the right timing and format
Whether it’s a private CEO dinner, a buzzing booth at ETHCC, or a 500+ attendee summit in Hong Kong, we help you choose the setup that will have the maximum impact.
Step 3: Audience-first Content
Great events speak the language of their audience. We work with you to craft content that:
- Solves real problems or sparks curiosity
- Elevates your brand without being salesy
- Feels fresh, current, and relevant to the space
We bring in top-tier speakers, panel moderators, or even full agenda curation if needed — all based on what your audience cares about most.
Step 4: Partnerships That Add Value
An event is not a solo act. We tap into our global network of:
- Web3 media outlets
- Influencers and KOLs
- Sponsor partners
- Tech platforms
- Local collaborators
This amplifies your event’s visibility, adds credibility, and creates opportunities for co-marketing and cost-sharing.
Step 5: Full-Cycle Execution
Once the strategy is set, our team handles the full production pipeline:
- Venue scouting & negotiation
- Visual branding & design
- Promotion & PR
- On-site logistics
- AV & tech setup
- Guest management
- Post-event reporting
We’ve done this in Kyiv, Paris, Singapore, Dubai, Tokyo, Lisbon, Bali, and more — and know exactly how to bring global quality, even in complex markets.
The Result?
An event that doesn’t just look good in photos, but one that actually moves the needle for your business.
Whether it’s leads, visibility, thought leadership, or brand trust, we build events that get results.
Want to See This Strategy in Action?
We’re proud to have used this approach for clients such as 1inch, BloFin, BitGet, and more. Ready to see what we could create for you?
📩 Let’s build your next unforgettable event — start the conversation here.