Proper communication is a key that will help you reach your target audience. Therefore, determine what your purpose of communication is and who it is addressed to.
When creating a communication message to cover all your goals, we recommend using the following components:
✅Facts – an element without which the trust will never exist. Force your words with honest facts and figures, deliver them to your target audience – the mutual trust won’t keep you waiting.
✅ Stories – it is really difficult to imagine our lives without them. People will remember information better when you tell them about someone’s life experience. Remember, everyone has his own story to tell.
✅ Soundbites – choose your main 3-4 strong phrases to highlight your project’s key points to attract media attention. The more attention – the more attracted people.
✅ Images – do not neglect the visual design of your message, because our brain processes the visual image much faster than text. Bright, smart and thoughtfully designed images will give you more chances to be read, liked and shared.
And don’t forget that appropriate, regular and balanced communication messages play an important role in reputation building.