Marketing and PR for Lendefi project


Lendefi is an innovative DeFi platform that allows borrowers access undercollateralized loans to invest in crypto-assets and grow their portfolios.

The AroundB team worked with Lendefi from launch, supporting during the IDO and after, and during protocol development.

Currently, Lendefi is one of the leading projects in crypto loans sphere. 

Services for Lendefi:

– Creating the overall marketing and content strategy;

– Coordinating with design, business development, and development team;

– Responsible for attracting users and community building;

– Collaborated with project community, partners, customers, and team and delivered narrative-driven short and long-form content on social media, blogs, and media platforms;

– Conducted online and offline events, sponsorship, and promo opportunities;

– Built a strong PR strategy and secured features for the project in Tier 1+2 crypto media;

– Built a strong creative team to drive the project development and growth.

During our cooperation, we grew the Lendefi community to 5,000+ community members.

The IDO sold out and the project is blooming.

Drop us a line, if you want to know more [email protected]